Robert Vergara

by Robert Vergara Post-Pandemic Marketing Realities To navigate the complex world of digital marketing, marketers need to learn about real-world experiences,… Read More »A New Marketing Reality

Buyer psychology and behavior in the future will depend on how well a buyer’s needs are met. This means future… Read More »Buyer Psychology and Behavior in the Future

Successful marketing campaigns are about targeting the right audience with the right message at the right time. The right audience… Read More »Understanding Subcultures and Their Importance to Marketers

Why would you be in business if you didn’t get a return on your investment? ROI is how the return… Read More »Why is Measuring Social Media ROI Important?

The buyer decision-making process includes learning, dissonance, satisfaction, dissatisfaction, and disposition. Each of these stages helps guide the buyer through… Read More »What Affects the Buyer Decision-Making Process?

Social media platforms provide fertile ground for building social communities. There may be thousands of people who love to play… Read More »Fostering Brand Community Through Social Media

Human communication is at the core of civilization and society. Effective marketing communicates messages to consumers in the most efficient… Read More »Understanding the Process of Communication

Content marketing is a marketing strategy that is based on creating and disseminating relevant, valuable, dependable content that attracts consumers,… Read More »What is Considered Effective Content Marketing?

The odds are low of converting a prospective customer the first time you send them a marketing message. The rule… Read More »Increase Conversions by Focusing on the Rule of Seven

Social listening is important to businesses because not only does it tell you how popular your brand is, but social… Read More »Social Listening Builds Brand Awareness and Helps Reach Marketing Goals